imutual.co.uk

Admiral.com is imutual's Merchant of the Week. To mark the occasion, from today until 14th April we are offering all imutual members 1 share per day just for visiting

Admiral Single Car insurance quotes from only £248. Insuring 2 cars Save over £345 with MultiCar (both figures based on 10% of respondents). Get a quote

Please support our Merchant of the Week by paying them a visit

Visit Admiral.com now to get one free share

Offer ends midnight on 14th April

I initially thought this was referring to the once prominent Admiral Sportswear company! What ever went wrong for them?: https://admiralsportswear.com.

Admiral ads have fixed the name in my mind. Bought via Aviva at imutual this month

they made the famous 'blue shorts' Saddlers kit of the 82-83 season.
it all went down hill from there.

planteria wrote: ↑

Mon Apr 08 2019 10:03am

they made the famous 'blue shorts' Saddlers kit of the 82-83 season.
it all went down hill from there.

They were in such a prominent market position supplying top division teams and the national team, it seems an incredible decline in fortunes...!

They do still exist: https://en.m.wikipedia.org/wiki/Admiral_Sportswear

They do still exist: https://en.m.wikipedia.org/wiki/Admiral_Sportswear

Lots of sporting memories here!

Boro Boy wrote: ↑

Mon Apr 08 2019 10:47am

They do still exist: https://en.m.wikipedia.org/wiki/Admiral_Sportswear

Lots of sporting memories here!

Admiral!

Boro Boy wrote: ↑

Mon Apr 08 2019 10:47am

They do still exist: https://en.m.wikipedia.org/wiki/Admiral_Sportswear

Lots of sporting memories here!

For you but I doubt for me

Admiral are a classic example of a "brand" rather than a manufacturer. The brand was started by a manufacturer in Leicester and had some success, but lost connection with the actual manufacture of products and became a "badge engineering" brand. As such, it was outmanoeuvred by the big boys in Nike and Adidas, etc. - and, when all you have to sell is your name, the rest is history.