These days, my shopping has changed entirely - not through price pressures but due to the over-marketing and poor perception of the big boys.
When I was in London in the 80s, I shopped in Safeway.... Tesco was a scrappy warehousy thing that was down a backstreet and felt decidedly "low rent". Sainsbury was good and I trusted their food, but a couple of tube stops away, M&S were good but pricey for all but luxuries.
How things changed, Tesco grew - and when I moved here it was my nearest "big boy" with a 7/24 megashop 15 minutes away. M&S seemed even more niche - and annoying because they choose to rotate things... you just get used to something and it's gone. Sainsbury was twice the distance and..... dowdy, unimaginative and nothing special. Safeway disappeared.
Then, in the last couple of years, Lidl and Aldi have arrived (a new Aldi is about to open next to the Tesco, so 15 minutes away) - and I actually prefer the quality of some of their items to the "carp" offered by Tesco. Tesco has got to the stage where the only things I buy are brand staples when on offer.... and their Irish Wheaten Loaf. Sainsbury ditto but fewer offers - just their Puffed Wheat on a regular basis. Waitrose has come on the scene and thrown a spanner in both their works .... milk and dairy. occasional offers on Butter, etc. and all better quality than the other two. And then there's LIDL, which has become my go-to store - great in-store bread at half the price, veggies and fruit, great beef that TASTES and is well matured, fish, other bits'n'bobs.....and WINE!!
IMHO, the biggest mistake Sainsbury, Tesco and ASDA have made is thinking they can compete on price, because their quality is poorer too..... they've just lost the plot and can't see beyond the profit line. Time to shape up or ship out.
Just because I'm paranoid, it doesn't mean they're not out to get me