Re: Don't fall for the marketing...
Posted: Tue Dec 10 2019 11:01am
Interesting, yes and makes a good read, more so when Sarah has something to say.macliam wrote: ↑Mon Dec 09 2019 10:49pmInteresting that an opener about marketing ends up in a slanging match about Brexit.
Ralph Waldo Emerson is often misquoted as saying "Build a better mousetrap, and the world will beat a path to your door" (he didn't...) however, the marketeer will tell you that the real truth is "Build a better path and you'll sell more mousetraps".......
As someone who was involved in the "black art", I can tell you that, like most things, there is a good side and a bad side to it. On the plus side, the idea of creating products that people want to buy is useful - on the dark side, persuading them they need something that they don't is not so great, apart from driving up sales.
As a marketing manager for technical services, my job was to create "packages" that addressed a customer need and sell them at a price that was good for us - or, in some cases, sell them at a reduced cost but enable us to utilise our fixed resource better. The difference between me and a salesman was that the latter often "sold" services we didn't offer.... a bit like the promises others are commenting on here.
Simple questions rarely exist and simple answers less so....