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Like many businesses with their loyalty cards. Unfortunately for them we shop in so many shops for groceries and other stuff. And many of those shops do not even have a loyalty card or like QD and The Factory Shop we do not even have the one on offer.
Amazon have way more data. The only businesses that come close are the major supermarkets, and even then they only know what they actually sell. They don't know what else you looked at, whether you "favourited" an item or put it in your basket and then removed it. Or how often you checked on that item, whether you invited friends to look at it (or even buy it for you). Amazon also know what you're looking at on Facebook or other platforms, and how much interest ("engagement") you show there.
I said it came close, and I meant in terms of scale and depth. Amazon uses it to predict and fulfil our retail whims; Facebook allowed their data to be used to shape our thoughts and opinions.macliam wrote: ↑Tue Mar 01 2022 12:12pmCan you not see the issue with your summation here? Yes, data is valuable, but whereas Facebook was able to mine attitudes and "likes" for a wide range of things, Amazon is limited to things we by, or choose to look at. So the relative value of the data in both those cases is somewhat different.
At the end of the day, Amazon's logistics are based on their ability to organize the supply chain and onward delivery of items.... and personal data has little to do with that.
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