What a difference a few years makes...

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Boro Boy
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What a difference a few years makes...

Post by Boro Boy » Tue Apr 02, 2019 11:15 pm

Those were the days:

Search Dave Cars Oct 2, 2014 6p Awarded Jan 30, 2015
wFlights Oct 2, 2014 30p Awarded Dec 31, 2014
Cheap Travel Oct 2, 2014 £1.30 Awarded Jan 30, 2015
Search Dave Shopping Oct 2, 2014 46p Awarded Jan 30, 2015
Direct Deals Oct 2, 2014 40p Awarded Jan 29, 2015
The High Street Web Oct 1, 2014 £1.56 Awarded Dec 30, 2014
Perfect Trip Oct 1, 2014 36p Awarded Jan 29, 2015
Hotels Director Oct 1, 2014 30p Awarded Jan 29, 2015
Search Dave Oct 1, 2014 56p Awarded Jan 29, 2015

Admittedly a lot of the merchants don't exist on our books anymore but its interesting to see the rates of return on click throughs way back in 2015 :think:
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AAAlphaThunder
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Re: What a difference a few years makes...

Post by AAAlphaThunder » Wed Apr 03, 2019 9:10 am

Respect to those who milked it for all it was worth.

I have bigger fish to fry so don't do the dailies.
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Re: What a difference a few years makes...

Post by blythburgh » Wed Apr 03, 2019 11:04 am

AAAlphaThunder wrote:
Wed Apr 03, 2019 9:10 am
Respect to those who milked it for all it was worth.

I have bigger fish to fry so don't do the dailies.
As if we care about your repeated boasts of how rich you are. What are you doing wasting time here on the forum?
Keep smiling because the light at the end of someone's tunnel may be you, Ron Cheneler

Boro Boy
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Re: What a difference a few years makes...

Post by Boro Boy » Wed Apr 03, 2019 2:14 pm

Never mine arguing with AAAlpha Thunder.

Can anyone answer why the average returns today on click throughs against the average from 2014 (see top of thread) is so different - apart from the obvious fact that most of those merchants are not available anymore...

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Re: What a difference a few years makes...

Post by William Joseph1 » Wed Apr 03, 2019 2:28 pm

#Pakefields Law
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Re: What a difference a few years makes...

Post by Chadwick » Wed Apr 03, 2019 2:29 pm

Boro Boy wrote:
Wed Apr 03, 2019 2:14 pm
Can anyone answer why the average returns today on click throughs against the average from 2014 (see top of thread) is so different - apart from the obvious fact that most of those merchants are not available anymore...
The 'industry' of clickthrus has developed and matured. When it first started, no-one really knew how successful it would be as a marketing strategy, but it was generally felt that to succeed in highly competitive online marketing it really helped to establish a presence and reputation quickly. That meant buying customers by paying them to visit your site. It's the same as a new restaurant in town might offer discounts to encourage people to try them out.

Initially a bigger marketing budget would be made available to get results fast, meaning bigger payouts for clicks. A few years ago, there might also have been fewer people doing it. Fast forward to now, and there's less money in the budget, possibly more people claiming it every day, and also a realisation that we will still click through for 3p instead of 50p.

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Re: What a difference a few years makes...

Post by AAAlphaThunder » Wed Apr 03, 2019 7:38 pm

blythburgh wrote:
Wed Apr 03, 2019 11:04 am
AAAlphaThunder wrote:
Wed Apr 03, 2019 9:10 am
Respect to those who milked it for all it was worth.

I have bigger fish to fry so don't do the dailies.
As if we care about your repeated boasts of how rich you are. What are you doing wasting time here on the forum?
That's a very good question - one that even I am not quiet sure of the answer.
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Boro Boy
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Re: What a difference a few years makes...

Post by Boro Boy » Wed Apr 03, 2019 10:08 pm

Chadwick wrote:
Wed Apr 03, 2019 2:29 pm
Boro Boy wrote:
Wed Apr 03, 2019 2:14 pm
Can anyone answer why the average returns today on click throughs against the average from 2014 (see top of thread) is so different - apart from the obvious fact that most of those merchants are not available anymore...
The 'industry' of clickthrus has developed and matured. When it first started, no-one really knew how successful it would be as a marketing strategy, but it was generally felt that to succeed in highly competitive online marketing it really helped to establish a presence and reputation quickly. That meant buying customers by paying them to visit your site. It's the same as a new restaurant in town might offer discounts to encourage people to try them out.

Initially a bigger marketing budget would be made available to get results fast, meaning bigger payouts for clicks. A few years ago, there might also have been fewer people doing it. Fast forward to now, and there's less money in the budget, possibly more people claiming it every day, and also a realisation that we will still click through for 3p instead of 50p.
The law of diminishing returns...!?!

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Re: What a difference a few years makes...

Post by AAAlphaThunder » Thu Apr 04, 2019 9:29 am

Boro Boy wrote:
Wed Apr 03, 2019 10:08 pm
Chadwick wrote:
Wed Apr 03, 2019 2:29 pm
Boro Boy wrote:
Wed Apr 03, 2019 2:14 pm
Can anyone answer why the average returns today on click throughs against the average from 2014 (see top of thread) is so different - apart from the obvious fact that most of those merchants are not available anymore...
The 'industry' of clickthrus has developed and matured. When it first started, no-one really knew how successful it would be as a marketing strategy, but it was generally felt that to succeed in highly competitive online marketing it really helped to establish a presence and reputation quickly. That meant buying customers by paying them to visit your site. It's the same as a new restaurant in town might offer discounts to encourage people to try them out.

Initially a bigger marketing budget would be made available to get results fast, meaning bigger payouts for clicks. A few years ago, there might also have been fewer people doing it. Fast forward to now, and there's less money in the budget, possibly more people claiming it every day, and also a realisation that we will still click through for 3p instead of 50p.
The law of diminishing returns...!?!
To be precise merchants were seeking quantity and are now seeking quality.
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Re: What a difference a few years makes...

Post by Boro Boy » Thu Apr 04, 2019 9:33 am

AAAlphaThunder wrote:
Thu Apr 04, 2019 9:29 am
Boro Boy wrote:
Wed Apr 03, 2019 10:08 pm
Chadwick wrote:
Wed Apr 03, 2019 2:29 pm

The 'industry' of clickthrus has developed and matured. When it first started, no-one really knew how successful it would be as a marketing strategy, but it was generally felt that to succeed in highly competitive online marketing it really helped to establish a presence and reputation quickly. That meant buying customers by paying them to visit your site. It's the same as a new restaurant in town might offer discounts to encourage people to try them out.

Initially a bigger marketing budget would be made available to get results fast, meaning bigger payouts for clicks. A few years ago, there might also have been fewer people doing it. Fast forward to now, and there's less money in the budget, possibly more people claiming it every day, and also a realisation that we will still click through for 3p instead of 50p.
The law of diminishing returns...!?!
To be precise merchants were seeking quantity and are now seeking quality.
Accepted, but perhaps we should just ignore all these 2p & 3p returns in the hopes of reversing the trends...?
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