Last Thursday (23rd Jan), I'm delighted to announce that your company imutual picked up a "Commended" award in the Best Cashback Website category of the Consumer Moneyfacts Awards 2014
Out of 10 shortlisted finalists, ourselves, Quidco (winner) and Topcashback (highly commended) were rated the top sites in this category. For a full list of winners, see http://www.moneyfactsgroup.co.uk/Awards/Ca/Winners/2014
To put this achievement in context, these are probably the most widely recognised Consumer Finance awards in the UK. The largest banks and insurers compete for recognition in categories such as Best current account, best mortgage provider and best credit card provider. The judging is 50%-weighted on the responses they get from a large scale survey of consumers, and this year they canvassed nearly 100,000 people!
In the cashback site category, the top two placings are inevitably a tussle between quidco and tcb (large, established companies with 300x more members than us!). But in a crowded industry, for imutual to claim the "Commended" award at this stage in our company's development is a huge achievement. To hear our name being announced alongside the likes of HSBC, Barclays and Nationwide was somewhat surreal
I think this cements our position as the main challenger to the "big two" and the more people who join and use imutual, the more of a competitive force we can become - to keep the incumbents on their toes!
Our success is undoubtedly thanks to the many of you who completed their survey and said nice things about imutual, so a huge
thank you to you. Maybe next year, we can dare to hope to go one better
Whatever happens, this award is a significant milestone for imutual and hopefully we can use this as a stepping stone towards greater recognition amongst cashback site users