Possible new logo - your thoughts?

richard@imutual
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Possible new logo - your thoughts?

Post by richard@imutual » Thu Jul 05, 2012 9:59 am

As I've mentioned previously, we're doing some work on a bit of a re-design (well, the header and homepage anyway). As part of this, we've been looking at improved logos. There are some possible candidates below and it would be useful to get feedback from as many of you as possible

I'm not going to create a 'poll' as I don't think this is a decision that should be made on a one-person one-vote basis, you'll have to trust me to make a judgement taking into account our overall thoughts on imutual branding and values etc. That said, if there are one or more versions below that lots of you will violently object to then that's quite handy to know about :shock:

Here they are....

Image

Image

Image

Image

And to see what they would look like in full (with strapline) see below. Comments on the various styles of strapline are also welcome :thumbup:

Image

1960mackem
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Re: Possible new logo - your thoughts?

Post by 1960mackem » Thu Jul 05, 2012 10:26 am

not as good as the one we've allready got

zulu17
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Re: Possible new logo - your thoughts?

Post by zulu17 » Thu Jul 05, 2012 11:18 am

So are we dropping the .co.uk ?

Of the contenders first thought is:

Image

Richard Frost
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Re: Possible new logo - your thoughts?

Post by Richard Frost » Thu Jul 05, 2012 11:24 am

zulu17 wrote:So are we dropping the .co.uk ?

Of the contenders first thought is:

Image
It looks the cleanest and freshest :thumbup:

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Re: Possible new logo - your thoughts?

Post by Sarah » Thu Jul 05, 2012 11:27 am

I like the first one best.

IMO the second (especially) and third could look terribad unless you're planning an entire change of site theme consistent with those styles (whereas the first or last could fit fairly well with the current site theme).

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Re: Possible new logo - your thoughts?

Post by richard@imutual » Thu Jul 05, 2012 11:50 am

I've done the logos a bit smaller - more like the size they would be in reality.....


Image

Image

Image

Image

Thanks for the feedback, keep it coming :thumbup:

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Re: Possible new logo - your thoughts?

Post by bigjimbob » Thu Jul 05, 2012 12:54 pm

sorry - none as good as that we already have.

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Re: Possible new logo - your thoughts?

Post by kevinchess1 » Thu Jul 05, 2012 2:23 pm

Q. How many Imutualites does it take to change a lighbulb :?:
A. 279! 1 to change it and 278 to moan that they prefered the old one :lol:

Me preference is for the 4th one
Politically incorrect since 69

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Re: Possible new logo - your thoughts?

Post by AAAlphaThunder » Thu Jul 05, 2012 2:41 pm

final one looks modern + slick.
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Re: Possible new logo - your thoughts?

Post by moi » Thu Jul 05, 2012 4:36 pm

Image best one IMO, simple but bold

Image a bit tatty/budget

Image as above

Image ok, but my immediate reaction is it's a bit feeble & Early-Learning-Centre looking.
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