Possible new logo - your thoughts?

carthorpe
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Re: Possible new logo - your thoughts?

Post by carthorpe » Thu Jul 05, 2012 11:02 pm

keep what we already have
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Re: Possible new logo - your thoughts?

Post by Eurovisionfan » Fri Jul 06, 2012 8:08 am

I prefer the one we have already - as others have said, it says .co.uk giving it a British feel.

richard@imutual
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Re: Possible new logo - your thoughts?

Post by richard@imutual » Fri Jul 06, 2012 8:19 am

Ok, well I guess I should have put this as three separate questions:

1) Which of the 4 (+ existing) styles of the "imutual" word do you prefer?
2) Which of the strapline styles do you prefer?
3) Should we have ".co.uk" on the end or not

All of the above are interchangeable :)

The existing logo, if nothing else, does need to be re-done so it looks a bit sharper. But we can still retain the same/similar lettering style.

I'd purposely avoided saying too much so far, so as not to influence comments. With our new design we do want to try and have an informal, even 'quirky', style to help us to stand out and also emphasise the social / co-operative nature of the concept. The question is whether you try to do that with the logo (as in v2 and v3) or play it a bit safe with the logo and leave the 'quirkiness' elsewhere. So when people say "I prefer 1 and 4 to 2 and 3" or vice versa, I understand what they mean

But I'd say there isn't much difference between v1 and the existing typeface, and v4 is not much different again. So if someone expresses a view for a specific version, it would be useful if they could expand on that a bit to say why :thumbup:

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Re: Possible new logo - your thoughts?

Post by Chadwick » Fri Jul 06, 2012 8:21 am

I prefer the first or fourth ones, in that order. I hadn't really thought about it before, but in comparison they make the current font look a little "Wild West".

I think these two are more in keeping with the LinkedIn, Twitter and Facebook styles, so would fit in with that genre of social networking websites.

I'd keep the .co.uk in similar small type. It helps to remind people of where to go. It also emphasises that it's a British site, (ie. the links here don't really work for other countries).

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Re: Possible new logo - your thoughts?

Post by coz93 » Fri Jul 06, 2012 8:45 am

richard@imutual wrote:1) Which of the 4 (+ existing) styles of the "imutual" word do you prefer?
2) Which of the strapline styles do you prefer?
3) Should we have ".co.uk" on the end or not
1) status quo

2) strapline 1

3) get rid of co.uk

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Re: Possible new logo - your thoughts?

Post by richard@imutual » Fri Jul 06, 2012 9:15 am

I've reduced the size of the examples at the beginning of this topic to be more representative of what they'd look like on the site, on banners etc

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Re: Possible new logo - your thoughts?

Post by Squire » Fri Jul 06, 2012 10:56 am

Not sure if it is the fact that the current logo wording looks squashed up thin, that is causing a problem for some reason.

If a change must be done then

Image

is the best, and better than the current one in fact.

If it is not broke don't fix it is applicable here.

Perhaps it is the first step to Global domination by imutual so the need to drop the .co.uk to allow .com and so on domains for Yanks and others.

Who knows, but I am interested in why the change is needed.

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Re: Possible new logo - your thoughts?

Post by Sarah » Fri Jul 06, 2012 11:53 am

1) Already stated my logo preference (no. 1) in a previous post.

2) I don't know what the proposed choices of strapline are but I think it should include "cashback" because that's the site's core business.

3) I don't think ".co.uk" is really needed in the logo; it's outdated and unnecessary (visitors can look at the address bar to see the address). In my opinion, only the fact that imutual doesn't appear to own the dot com address gives any validity to wanting to highlight the ".co.uk" but that raises the question of what the brand really is - whether it's imutual or imutual.co.uk; unfortunately it's kinda too late rethink whether or not launching the site without owning all the common domain variations is a good plan.

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Re: Possible new logo - your thoughts?

Post by Beachboy » Fri Jul 06, 2012 5:32 pm

I think No 1 is best out of the various options and better than the current one. Also think the strapline example looks better than the current logo and strapline.

I also think it looks cleaner without the '.co.uk'.

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Re: Possible new logo - your thoughts?

Post by xxxraichxxx » Fri Jul 06, 2012 5:45 pm

I prefer the 4th one, but a signed photo of me underneath would really brighten it up :thumbup: :lol:
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