Ok, well I guess I should have put this as three separate questions:
1) Which of the 4 (+ existing) styles of the "imutual" word do you prefer?
2) Which of the strapline styles do you prefer?
3) Should we have ".co.uk" on the end or not
All of the above are interchangeable
The existing logo, if nothing else, does need to be re-done so it looks a bit sharper. But we can still retain the same/similar lettering style.
I'd purposely avoided saying too much so far, so as not to influence comments. With our new design we do want to try and have an informal, even 'quirky', style to help us to stand out and also emphasise the social / co-operative nature of the concept. The question is whether you try to do that with the logo (as in v2 and v3) or play it a bit safe with the logo and leave the 'quirkiness' elsewhere. So when people say "I prefer 1 and 4 to 2 and 3" or vice versa, I understand what they mean
But I'd say there isn't much difference between v1 and the existing typeface, and v4 is not much different again. So if someone expresses a view for a specific version, it would be useful if they could expand on that a bit to say why