Partly to address this point:
And also to include our new symbol - a "pie", representing the fact that both the main benefits of imutual - cashback and shares - are about giving you "a slice of the pie". I'd struggled for a long time to come up with a graphic that would symbolise what we do, and I think this is both simple and effective. To an extent, we're thinking ahead to when imutual is a 'household name' - most top companies have surprising simple logos, and we're following in that vein.garindan wrote:- the blue colour looks different to the other blues used on the site. It might not be of course but looks slightly out for some reason. If it isn't just my computer - I'd suggest the blue used is the same as the colour used to border the box around the unread messages and statement information when you are logged in.
As per my earlier comments, I fully expect that not everyone will like it, this being a very subjective matter
But hopefully it will grow on you 
