pingu_174 wrote:I thought that 100% of cashback links links were paid out but any that were merely adverts did not create cashback and therefore zero cashback for the consumer but a revenue for the site.
It partly comes down to whether you accept a distinction between "cashback attributed directly to an individual's transaction" and other types of payment by advertisers. For example, quidco will earn "tenancy" payments from advertisiers; these are additional payments that a merchant agrees to pay in return for greater exposure on quidco's site, newsletter etc. Or such payments could take the form of performance bonuses e.g. an extra £1000 for every 100 purchases made by Quidco members. But ultimately, the advertiser is only willing to pay such amounts because a % members click on these adverts and buy stuff so don't the members deserve to share in these funds too? As you are not shareholders of quidco, you have no way of forcing the company to be transparent about the extent of such revenues
As imutual grows, we will also be able to utilise these additional sources of revenue. Once we've met our essential overheads e.g. salaries, development costs, wouldn't you expect us to pass a share of this onto you? After all, as my chart shows we're talking £40m just over the past few years