Don't fall for the marketing...

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AAAlphaThunder
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Re: Don't fall for the marketing...

Post by AAAlphaThunder » Tue Dec 10, 2019 11:01 am

macliam wrote:
Mon Dec 09, 2019 10:49 pm
Interesting that an opener about marketing ends up in a slanging match about Brexit. :roll:

Ralph Waldo Emerson is often misquoted as saying "Build a better mousetrap, and the world will beat a path to your door" (he didn't...) however, the marketeer will tell you that the real truth is "Build a better path and you'll sell more mousetraps".......

As someone who was involved in the "black art", I can tell you that, like most things, there is a good side and a bad side to it. On the plus side, the idea of creating products that people want to buy is useful - on the dark side, persuading them they need something that they don't is not so great, apart from driving up sales.

As a marketing manager for technical services, my job was to create "packages" that addressed a customer need and sell them at a price that was good for us - or, in some cases, sell them at a reduced cost but enable us to utilise our fixed resource better. The difference between me and a salesman was that the latter often "sold" services we didn't offer.... a bit like the promises others are commenting on here.

Simple questions rarely exist and simple answers less so....
Interesting, yes and makes a good read, more so when Sarah has something to say.
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