Historically, we haven't sent many regular emails to our members and, while some may think this is a good thing, there is a danger that people just "forget" about imutual and aren't aware of recent developments, interesting forum posts and money-saving offers.
Part of the reason for the lack of emails is the limited staff time to compose what we think might be of interest. But also, my vision for imutual is that it should be the members (i.e. shareholders) who help to determine what's worthwhile. So I'd like to start sending a weekly "digest" - a semi-automated newsletter summarising the most notable posts, deals and new merchants that have appeared on the site over the past 7 days. People will be free to unsubscribe from (or resubscribe to) the weekly digest at any time, and we'll also complement this with a more editorial-based monthly newsletter.
I've attached a draft "design" - I say "design" but as I haven't actually involved a "designer" at this stage, I'll be the first to admit it's very, er, functional. Nevertheless, it's a start but I'd welcome your comments on:
- Whether you'd find this useful in principle
- What you think we could easily change about the content / layout to improve it
I'd like to send the first one this week, so do let me have your thoughts ASAP