by richard@imutual » Thu May 03 2012 10:50am
I can see problems with both of those approaches.
If we have a stated policy of approving all such claims, we leave ourselves wide open to abuse. An individual could start a process of clicking on our link (for a given cashback offer), immediately using another cashback site to do the actual transaction and then putting in a claim to imutual. Sadly, my experience tells me that there are such people out there and it would only take a small number of them to cause significant (possibly fatal) losses for imutual. Eventually, we'd be forced to abandon the policy
But we also have an ambition to establish a trustworthy reputation, including honouring genuine cashback claims. Tracking is not infallible and I suspect that some claims are unfairly rejected by merchants in this manner. The problem is, we'll never know which ones. And while seasoned cashbackers might be tolerant of excuses such as "you didn't clear you're cookies", there are many other current and prospective members who probably don't even understand what a cookie is, never mind how to clear one. All they know is that they were promised some cashback, they did everything they thought they were supposed to and they will expect imutual to threat them fairly. Again, it would only take a small number of individuals with rejected claims to make their complaints public across other forums to have a significant impact on imutual's reputation.
That's why I feel the "appeals" process is a suitable, if imperfect, half-way house, because at least it places the onus on the claimant to restate their case and be judged by their peers. Members can request whatever supporting information they think is appropriate, and form a judgement based on the claimant's response. I think this is likely to filter out most dishonest claims, and therefore members can take an approach of "Award an appeal, unless there is evidence to the contrary".
In this case, the claimant is a long-term member of the site with an excellent record of contributions
I can see problems with both of those approaches.
If we have a stated policy of approving [b]all[/b] such claims, we leave ourselves wide open to abuse. An individual could start a process of clicking on our link (for a given cashback offer), immediately using another cashback site to do the actual transaction and then putting in a claim to imutual. Sadly, my experience tells me that there are such people out there and it would only take a small number of them to cause significant (possibly fatal) losses for imutual. Eventually, we'd be forced to abandon the policy
But we also have an ambition to establish a trustworthy reputation, including honouring genuine cashback claims. Tracking is not infallible and I suspect that some claims are unfairly rejected by merchants in this manner. The problem is, we'll never know which ones. And while seasoned cashbackers might be tolerant of excuses such as "you didn't clear you're cookies", there are many other current and prospective members who probably don't even understand what a cookie is, never mind how to clear one. All they know is that they were promised some cashback, they did everything they thought they were supposed to and they will expect imutual to threat them fairly. Again, it would only take a small number of individuals with rejected claims to make their complaints public across other forums to have a significant impact on imutual's reputation.
That's why I feel the "appeals" process is a suitable, if imperfect, half-way house, because at least it places the onus on the claimant to restate their case and be judged by their peers. Members can request whatever supporting information they think is appropriate, and form a judgement based on the claimant's response. I think this is likely to filter out most dishonest claims, and therefore members can take an approach of "Award an appeal, unless there is evidence to the contrary".
In this case, the claimant is a long-term member of the site with an excellent record of contributions