cashbacklover wrote:What is the point in having claims performance stats and even number of claims if we neither know how many spend/commitment transactions these figures relate to or whether they include repeatedly stated claims put in by yourself for no spend transactions

As you acknowledge, we started providing the absolute numbers of claims in response to a request from members, in addition to the percentages. I do think the absolute numbers fulfil a purpose, in the absence of further information. It allows imutual and its members to point out that, at present, we have zero overdue claims and a very low historical number of rejected claims. Whatever the percentages, that is a notable achievement, especially given the meagre resources and overheads of the company at present.
Yes, I can see that it would be useful to have figures relative to the number of transactions by merchant. I will take it as an action to provide these stats on a per-merchant basis (to be shown on the 'click-out' page)
In general, we have started moving to a policy of not permitting claims for no-spend transactions. Generally, it's difficult to get merchants to deal with them effectively (due to the value and nature of such transactions, and the time involved). Sometimes, it can actually result in them removing imutual from their programme

Out of 192 claims submitted to date, only 6 relate to 'no spend' offers where we have since stopped accepting claims
In terms of % of members transacting, I provided the following information in the accounts:
Performance of the business
During the period, the imutual website attracted 1,630 new members. Of the 788 who made at least one
cashback transaction, they each generated average revenue of over £50. So while the number of registrations
during the period was lower than anticipated, the average revenue was far higher than expected. Given the
popularity of similar sites and imutual's unique "free share" offer, we believe this augurs well for the
company's future performance
But your general point, that we have purposely made a lot of 'no spend' offers available to help boost turnover and membership, is certainly true. And it is also true that, as the site grows, we have to concentrate more on getting 'purchasing members'. This is precisely the cycle I went through with rpoints from 2003 onwards; 'free' cashback was dominant initially but within a few years it had matured into having a lot of 'purchasers'.
That said, it may surprise people to know that around two thirds of cashback awarded to date relates to merchants where we accept claims for missing transactions (which is roughly the distinction between 'spend' and 'no spend' offers). The fact that many forum discussions relate to 'no spend' offers can be misleading; we have members that just get on quietly with making purchases (again, a trend that was very much seen at rpoints)
The number of 'spend' transactions in the year to date was:
Jan 244
Feb 287
Mar 267
Apr 254
May 338
Jun 586
Jul 662
Aug 477
Sep 917
Oct 630
So if you compare this with the total number of claims submitted, you get total claims as a % of all 'claimable' transactions as follows:
Jan 8%
Feb 5.2%
Mar 9.3%
Apr 7.8%
May 3.3%
Jun 3.4%
Jul 5.4%
Aug 4.8%
Sep 1.9%
Oct 2.9%
(Number of claims for October may yet increase)
It's taken quite a long time to put these stats together, so I can't promise to do this on a regular basis, but I hope this gives you a feel for how things are going
