kevinchess1 wrote:Will the merchants with the Higher-than-anyone-else cashback be hilighted in some way

I'm sure some savvy bugger will tweet the offers and try to earn referrals off them
I think this is a great idea, and regardless of the top up i'll continue to use iMutual for all that i can. I don't often shop around unless it's a large purchase like insurance where there is likely to be a nice tidy commission to be had.
For the smaller buys, i like to support a company, that i feel i can trust, has done right by me (paid back part of money lost elsewhere), gives me shares, and keeps me involved. The shares may be worth little now, and for some time, but i like to see the numbers rise.
You have my loyalty Richard because of the open way you've conducted yourself and set up iMutual and the way you continually take part in these discussions where it would be very easy to just set the rules and tell the members to live with it.
I can't imagine any other site being willing to stump up money that i lost elsewhere, even if it was a small amount that could be written off as a welcome bonus.